Businesses today want to leverage opportunities that help them in attracting the target audience. They want to leave no stone unturned for acquiring new customers and retaining existing ones. This has become extremely essential also in today’s competitive digital age.
With new marketing methodologies being adopted by firms every now and then, it is not uncommon to see firms investing in experiential marketing services.
This new marketing type has gained wide appreciation and acceptance around the world, but the question is why? Let us find the answer below!
Interesting Stats/Facts
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Firms using experiential marketing received three times more awareness through word-of-mouth.
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Almost 90% of global marketers agree that experiential marketing helps in getting more engagement.
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A whopping 78% of millennials stated that they would prefer spending on brand experiences more than buying a product normally.
Benefits of Experiential Marketing
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Unique Experience
If you are a customer, which brand would you buy a product from, one that is marketing in a traditional way and appears boring or the other one that is providing you with a never-before experience?
Of course, you would lean more towards the latter and will surely try to dig deeper into the brand’s products/services if not buying on the spot. This is the USP of experiential marketing!
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Brand Awareness
Through live shows, trade events, pop-up shows, webinars, etc., brand activation companies attract customers by giving them an unmatched experience.
This makes them remember the brand name, leading to brand awareness and product exploration among the target audience in no time.
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Maximum ROI
When people start to notice a brand and look deep into its products and services after being impressed by its experiential marketing tactic, it is likely they will make a purchase.
The reason being brands get prepared for the same in advance by arranging heavy discounts and offers for new customers. This leads to maximum return on investments for businesses who are looking to target their audiences for making a purchase.
Conclusion
To sum up, when you hire one of the top brand activation companies, you save a lot of time/effort apart from eliminating any stress that comes with planning an event. The marketing team has experienced folks who are literally a ‘pro’ at planning an event and making it successful. Also, it has good contacts with vendors/suppliers that help you get discounts and save money.
