In property sales, first impressions are crucial, and signage plays a key role in making a property stand out. In the UK, estate agents are increasingly opting for unique, bespoke property agency boards and shaped boards to create eye-catching visuals that grab attention. These boards not only serve as effective marketing tools but also help differentiate listings, engage potential buyers, and reinforce brand identity. By offering custom shapes and designs, estate agents can enhance the visibility and appeal of properties, ensuring that their listings leave a lasting impression and stand out in a competitive market.
The Power of Unique Shaped Boards in Property Sales
Traditional property signs, such as rectangular or square boards, have long been the standard for estate agents. While effective, they often fail to stand out in a crowded marketplace. In contrast, it offers a modern, creative approach to property signage, allowing estate agents to make a bold statement with their marketing.
They are available in a variety of custom shapes, from circular and triangular to more complex designs. These bespoke boards provide a fresh, innovative alternative that can grab the attention of potential buyers from afar. Whether it’s a unique shape that mirrors the property’s architecture or one that aligns with the branding of the estate agent, these boards can leave a lasting impression.
Why Choose Shaped Boards?
- Enhanced Visibility: Unique shapes attract more attention, making properties stand out and increasing the likelihood of being noticed by passers-by.
- Brand Differentiation: Customised boards help reinforce estate agents’ brand identity, creating a memorable and cohesive presence across marketing platforms.
- Targeted Marketing: Shaped boards can be tailored to fit specific properties, with design elements reflecting the property’s style and appealing to target demographics.
- Effective Communication: Shaped boards, combined with clear messaging and CTAs, ensure key details about the property are easily noticed and communicated to potential buyers.
The Role of Property Agency Boards in Marketing
Property agency board are more than just marketing tools; they are an essential part of the property sale process. Whether you’re selling a home, flat, or commercial property, having a clear, visible sign with accurate information is key to attracting buyers.
Property agency boards have long been an established feature in the UK real estate market. According to the UK’s Property Ombudsman, a well-placed property board can significantly boost the visibility of a listing. Estate agents across the country rely on these signs to showcase properties, particularly in high-traffic areas where they can capture the attention of potential buyers.
1. Increased Foot Traffic
For properties located on busy streets or in high-visibility areas, a property agency board can significantly increase foot traffic. By strategically placing these signs, estate agents can attract more potential buyers who may not have been actively searching for properties online but are enticed by the signage.
2. Local Exposure
In addition to increasing online visibility, property boards help increase local exposure. Buyers who live in the area or those looking for homes in a specific neighbourhood often rely on physical signage to identify available properties. These boards ensure that a property reaches local buyers who are likely to have a strong interest in the area.
3. Cost-Effective Advertising
Compared to digital advertising or paid media campaigns, property agency boards provide a low-cost and highly effective advertising method. Once placed, the sign continues to advertise the property without incurring additional costs, unlike digital ads that require ongoing investment.
Customising Your Shaped Property Agency Boards
Customisation is one of the most powerful aspects of shaped boards. Estate agents can choose from a variety of materials, colours, and finishes to create a sign that perfectly matches their branding and the property’s characteristics.
Materials
When it comes to materials, the choice can make a significant impact on the look and durability of the board. Common materials for property agency boards include:
- Correx: Lightweight and weather-resistant, correx is an affordable material perfect for temporary signage.
- Dibond: A more durable option, Dibond provides a sleek, professional finish that is ideal for long-term use.
- Foamex: A solid, rigid material suitable for high-quality signs that need to withstand the elements.
Shape and Size
Customisation also extends to the shape and size of the board. Estate agents can choose from a range of standard shapes or opt for bespoke designs tailored to their needs. For example, triangular, oval, or even house-shaped signs can be designed to suit specific properties, making them more memorable and eye-catching.
Design Elements
Colour, typography, and imagery all play a role in shaping the final design of the shaped boards. The right combination of design elements can reinforce a property’s unique selling points while creating an attractive, professional image for the estate agent.
For example, bold, contrasting colours can help a property stand out, while minimalistic designs can convey luxury or sophistication. Customised logos and fonts that align with the estate agent’s brand can further enhance recognition and help establish a professional image in the minds of potential buyers.
Key Considerations for Estate Agents Using Shaped Boards
While shaped boards offer numerous benefits, it’s important for estate agents to consider several key factors before investing in them:
- Location: Make sure the board is placed in a high-visibility location where it will attract attention from potential buyers. Consider the angle at which the sign will be viewed from the road and whether it will be obstructed by trees, street furniture, or other buildings.
- Legibility: Even though the shape of the board is unique, the message must still be clear and easy to read. Ensure that the font is large enough to be legible from a distance and that the colours contrast well for readability.
- Regulations: Always check local council regulations regarding signage. In some areas, there may be restrictions on the size, placement, or design of estate agent boards. Ensure that your boards comply with these regulations to avoid fines or the removal of your sign.
- Durability: Given that property agency boards are often displayed outdoors, they need to be durable enough to withstand the UK’s weather conditions. Choose materials that are weather-resistant and designed to last for the duration of the property sale process.
Conclusion
Shaped boards and property agency boards are powerful tools for estate agents looking to enhance their marketing efforts. By offering unique, custom designs, these boards help properties stand out in a crowded market, increasing visibility and engagement with potential buyers. With the right combination of materials, design, and strategic placement, estate agents can create bespoke signage that leaves a lasting impression.
At Printed Estate Agent Boards, we specialise in custom-designed estate agent signage, including bold property agency boards and unique shaped boards that help properties shine. Our high-quality boards are designed to capture attention and promote effective marketing for every property.