The selling and purchasing is not guaranteed by putting a product on a website, it takes much more than that to build trust and relevance among users regarding your brand and products.
If you want to have more traffic in your brand’s website than it usually does have, get more potential customers and want more and more customers to get back to your brand after one time use, you need to optimize your website for these conversions.
So, today we are here with a crisp yet crucial guide regarding……
Some ECommerce Conversion Optimization Tips for you to Get the Maximum User Conversion-
Before this, what we need to mention is that a brand who is transparent and honest with their products and customers, runs a long race in this competitive world now. Also, what businesses need to make a long term impact in the market are loyal customers and to get loyal customers, it starts with building trust and satisfying them with their first purchase from your brand.
So, you can do this is by following these tips:
1. State Your USPs
USPs stands for unique selling propositions. It basically means what your product has which makes it stand out from all the other products present in the market.
This will attract the users more to read and discover more about your product and what expect of it will align the best with what the user is looking for.
2. Product Descriptions
Just mentioning the products is not what will make a user show interest in it. Remember that the potential customers nowadays are smart as well as educated enough. They believe in knowing the A to Z of a product before even thinking of buying it. So, it is really important to mention what exactly the product contains, in what amount, what are the potential age groups that could use it and who should not buy it if they have medical conditions or so. This will make the user understand if the product have what they are looking for or not.
3. Keep Track
Keep tracking any activity of the visitors of your brand’s website. Even if it is as little as what they put in the cart or what they save for a later visit, note it all. This will give you an idea about what the majority of customers are interested in and what they actually are looking for, and then you can give them exactly that.
4. Trust Comes With Safety
If you want to build trust with someone, you try to make them feel that they are safe and secure with you right? That’s what you need to make your customer feel when they visit your brand and search about your products. They should feel that for you their safety matters more than you selling your products to them.
NEVER! Repeating never try to forcefully sell what the customer is not even looking for to him/her. This will make the customer feel you just want to make profit,even if it costs someone health or hard earned money.
5. Experience Matters
By experience, we mean here the experience a visitor will get after visiting the website of your brand. They should not feel dumb or irritated when using your website. Give them a space of surfing your site with ease and comfort. Whether its add to cart or add to wishlist option or finding answer to their queries and reading product description, etc., they should find it easy to navigate and understand from where they can get what they want.
6. Show Off
Show it to them, what you got. Upload high quality and attention grabbing photos, videos, graphics, etc, to make customers have a visually appealing and informative experience regarding your services and products.
7. Remove Distractions
You know those sites, where you want to freely scroll and read or search up things and there be continuously popping of ads or chat boxes or surveys or so? Irritating much right?
Don’t make the experience of your user irritating, by preventing your brand’s website from having those popups and all.
8. Answer the Users
Whether it’s general FAQs or other queries, keep your website’s chat box open and make sure to answer your customers when they ask for guidance or a question. If not on spot possible, call them, message them or email them, get their contact information, make them feel heard and wanted.
9. Give Proof
Reviews, comments and even a professional’s advice or recommendation builds that feeling in customers that even if the particular product is not much suitable for them, still the brand is a trustworthy one. So, high chances will be of them to go search for other products too of your business.
Lastly, one of the most important factors that influence the traffic in your website is whether your website is SEO friendly or not. Remember better the SEO of your website, higher will be your website ranking when a user searches for a particular keyword in a search engine and higher the rank, more will be visitors to your website.
What you as a ECommerce brand can do is hire an ecommerce seo company that could do all these necessities needed for optimization for your brand’s website precisely, analytically and also more conveniently.
